A Quick Word About Me...
As the Head of Marketing at Invesp, I bring together my background in journalism and my passion for data-driven growth marketing. My unique approach blends storytelling with analytical precision, allowing me to craft compelling narratives that don’t just engage but also convert.
It’s all about finding the perfect balance between creativity and strategy, and that’s what I thrive on.
In 2018, I was hit by the travel bug, which led me to pack my bags and move halfway across the world to Istanbul, Turkey. I’ve now called this vibrant city home for the past six years, and it’s been a journey of both professional and personal growth. Working with brilliant, talented people is something I’ve always been passionate about, and Istanbul has provided me with endless opportunities to collaborate with sharp minds in the industry.
My current responsibilities condensed to a few bullet points:
Writes a weekly newsletter to an audience of over 35,000 subscribers.
Tracks and analyzes traffic, CAC, MQLs, conversion rates, attribution, web analytics, and pipeline growth.
Manages and reports on the monthly marketing budget.
Leads and directs the global marketing department, ensuring strategic alignment and effective resource allocation.
Develops and executes comprehensive digital marketing plans to drive brand awareness and profitability.
Utilizes a variety of demand generation tactics—ABM, paid social media, webinars, and email marketing—to generate MQLs and drive pipeline growth.
Oversees the execution of various content marketing activities through our agency, including thought leadership pieces, blogs, whitepapers, webinars, and video content.
Manages and optimize website content for SEO while building our presence across digital platforms such as LinkedIn, YouTube, and Facebook.
Recognized as a Top A/B Testing Influencer of 2024
I am thrilled to have been recognized by Kameleoon as one of the top A/B testing influencers of 2024. This acknowledgment is a testament to years of dedication and a deep passion for refining user experiences and conversion strategies.
As a leader in the marketing space, I strive to inspire marketers, CEOs, and growth experts alike to embrace data-driven decisions to fuel their digital success.
🗂️ My Work Experience
Invesp (2019—Present) | Head of Marketing |
Flymedi (2019—2020) | Copywriter |
TFC Magazine (2016—2018) | Sports Journalist |
📚 Certificates & Education
CRO Mastery Course 2021 | Invesp Academy |
Bachelor of Media and Society Studies 2013- 2016 | Midlands State University |
Email Marketing Mastery Course 2021 | CXL Institute |
💪 Core Competencies
Strategic Digital Marketing | Email marketing |
Conversion Rate Optimization (CRO) | Campaign Management & Performance Tracking |
Content Strategy & SEO | Brand Positioning & Development |
🧑💻 Technical Skills
Google Analytics 4 | Mailchimp, Drip & ConverKit |
Ahrefs & SEMrush | Hotjar |
GA, GSC & GTM | Canva |
